Boston, MA (5/14/19) – There’s a lot of ground to cover across the 617. That’s why indie617 and Do617 have announced a strategic partnership that finds both brands teaming up to deliver the best of what to do — and how to do it — each day and night around the Boston area. 

The union of a streaming online radio station like indie617, Boston’s independent music source, with Do617, a full-service marketing and promotions group with a dedicated event listing website, is one that directly benefits both the indie617 listener and Do617 subscriber. The partnership will allow Bostonians to discover, explore, and interact with the music and arts scene like never before. 

This joint venture will expand the indie617 and Do617 platforms by streamlining resources, cross-promoting their respective events, promote touring and local musicians with a heightened focus, and serve as a one-stop shop for all things Boston music and happenings. That means more ticket giveaways, bigger events, enhanced show coverage, and a shorter distance between the listener/subscriber and the artists we cover, spin, and celebrate. 

“This is the type of partnership where everyone wins — especially those who listen to the station and those who support and follow Do617,” says indie617 President/Managing Partner Paul Driscoll. “We see this as a perfect evolution for Boston’s only alternative — a greater presence around the city, larger events in the area, and the ability to take our playlist of emerging artists and legacy bands and present them to a platform where fans can keep track of their latest music and when they come to town.”

The first fruit of this partnership is the Do617 After Dark segment, heard daily on indie617, which takes Do617’s trusted listings and delivers them straight to the indie617 airwaves, curated by General Manager Sylvia Cunha and Content Manager Clay Fernald, giving radio listeners a true sense of what’s going on around town. Meanwhile, you’ll find indie617 personalities, including Adam 12, Julie Kramer, and Michael Marotta, with a greater presence across Do617’s platform.    

“We’re excited to work with indie617,” says Cunha. “Much thanks to Don Law and the ownership group at indie617 for seeing the potential in this partnership. Things are going to get real interesting in Boston.”

This partnership is set to bloom on June 17 — 6/17 Day — with plenty of surprises in store from both indie617 and Do617. That’s a holiday to us. And we want to make it a holiday for all — we’re both linked by not only the 617 in our name, but by making the 617 the focus of everything we do. 

ABOUT INDIE617:

indie617 is Boston’s Only Alternative. It is the definitive digital platform for indie and alternative music in Boston at both the national and local level. The station features a distinguished team of radio personalities, including longtime Boston radio veterans Adam 12 (WFNX/WBCN), Julie Kramer (WFNX), and Michael Marotta (WFNX). indie617 can be heard by launching the player via indie617.com and/or via the app available for iPhone, iPad, and Android. 

indie617 is a subsidiary of Off The Dial Media, founded by Johnny L, Paul Driscoll, and Steve Coyle.

ABOUT DO617:

Do617 is the resource for answering the question “What am I doing tonight?” around Boston. Whether it’s live music, theatre, comedy, or just a great place to eat and drink, they’ve got you covered. Featuring daily listings, signature events, giveaways, and ear to the ground for the best stuff happening around town, they always know where the party is, and won’t be shy about telling you. Do617’s team includes music industry veterans Sylvia Cunha serving as General Manager, and Clay Fernald as Content Manager.

Do617 is an extension of DoStuff Media Group, a national network of websites in 20+ cities dedicated to promoting, creating and hosting events in any given city, with each metro retaining its uniquely local feel. Do617 is 100% locally based and operated, in affiliation with Live Nation.